Mercedes-Benz Stadium Brief
Enhance the existing brand of the Mercedes-Benz stadium.
Collaborated with a team to explore opportunities to offer better user experience at the games.
The Brand
Home of the Atlanta Falcons starting the 2017 season, the Mercedes-Benz Stadium has an innovative oculus design that recalls a camera lens.The architecture was inspired by the Falcons’ team logo and created a Falcon wing-like exterior using the latest in innovative and transparent building materials.With much of the exterior skin made up of retractable glass panels, it will allow natural sunlight to shine through interior spaces, providing fans with an outdoor feel.
Role, Lead Designer
Contribution -Research, Ideation, Iconography, Sketching, Wireframes, Hi Fidelity Prototype, Visual Design, Style Guides. My onboarding screen was chosen through A/B testing
Tools
Sketch, InVision, Illustrator, Photoshop, Keynote
